Virago
DETAILS:
Virago, the Latin term for “wild woman” was a logo designed for a 35 foot sailboat anchored in the Chicago harbor. The client purchased Virago and wanted to keep the name but sought to breathe new life into her appearance which included the development of a new logo for the boat.
Virago, the Latin term for “wild woman” was a logo designed for a 35 foot sailboat anchored in the Chicago harbor. The client purchased Virago and wanted to keep the name but sought to breathe new life into her appearance which included the development of a new logo for the boat.
SOLUTIONS:
A new logo was designed with the idea of this Virago being a mythical woman of ancient tales tasked with carrying her passengers safely over vast waters. The free flowing lines of the female figure paired with a chiseled greek font style combine to create an image destined for sailing folklore. Different versions of the logo were adjusted to work for various imprinting situations including exterior vinyl, dye sublimation fabric and embossing.
A new logo was designed with the idea of this Virago being a mythical woman of ancient tales tasked with carrying her passengers safely over vast waters. The free flowing lines of the female figure paired with a chiseled greek font style combine to create an image destined for sailing folklore. Different versions of the logo were adjusted to work for various imprinting situations including exterior vinyl, dye sublimation fabric and embossing.
