Ellsworth International
DETAILS:
Ellsworth Cooperative Creamery was looking to expand their sales internationally. They wanted to re-brand a new international product line and reflect a fresh new look towards potential consumers throughout Europe and China. While being open to change, the client wanted to somehow reflect their well established North American brand.
Ellsworth Cooperative Creamery was looking to expand their sales internationally. They wanted to re-brand a new international product line and reflect a fresh new look towards potential consumers throughout Europe and China. While being open to change, the client wanted to somehow reflect their well established North American brand.
SOLUTIONS:
Logo solutions were developed by focusing on the well recognized barn element within the existing Ellsworth Cooperative Creamery logo. The barn was simplified for better visual appearance while keeping a classic and familiar farm style appearance throughout the logo. A color pallet was chosen to reflect vibrant but natural color tones reminiscent of a Wisconsin farm yard with the idea that each color would represent a different cheese style. Pressure sensitive labels were designed and printed for a line of processed cheeses to be the first items introduced to international consumers.
Logo solutions were developed by focusing on the well recognized barn element within the existing Ellsworth Cooperative Creamery logo. The barn was simplified for better visual appearance while keeping a classic and familiar farm style appearance throughout the logo. A color pallet was chosen to reflect vibrant but natural color tones reminiscent of a Wisconsin farm yard with the idea that each color would represent a different cheese style. Pressure sensitive labels were designed and printed for a line of processed cheeses to be the first items introduced to international consumers.
