Royce Zimmerman and Associates
DETAILS:
This branding project was designed for a wealth management firm in Denver, Colorado under the Northwestern Mutual umbrella. The firm's owner wanted to incorporate a symbol that represented his passion for sailing into the identity of his business. He believed that many of the philosophies associated with successfully sailing the seas can also be applied to successfully managing ones future wealth. The client also stated that he wanted his business to visually identify as modern and professional.
This branding project was designed for a wealth management firm in Denver, Colorado under the Northwestern Mutual umbrella. The firm's owner wanted to incorporate a symbol that represented his passion for sailing into the identity of his business. He believed that many of the philosophies associated with successfully sailing the seas can also be applied to successfully managing ones future wealth. The client also stated that he wanted his business to visually identify as modern and professional.
SOLUTIONS:
A monogram was developed emphasizing the idea of a full and sturdy sail carrying it’s ship over rough seas illustrated in a modern free flowing brush stroke design. The type style is intended to reflect a professional business appearance and balances well with the different brush widths within the monogram. Signage was developed throughout the office along with an informational packet distributed to new and potential clients. The packet was intended to introduce clients to the planning team as well as outline the business philosophy and strategies practiced within the firm. The packet was formatted to be e-mailed or printed and personally distributed.
A monogram was developed emphasizing the idea of a full and sturdy sail carrying it’s ship over rough seas illustrated in a modern free flowing brush stroke design. The type style is intended to reflect a professional business appearance and balances well with the different brush widths within the monogram. Signage was developed throughout the office along with an informational packet distributed to new and potential clients. The packet was intended to introduce clients to the planning team as well as outline the business philosophy and strategies practiced within the firm. The packet was formatted to be e-mailed or printed and personally distributed.
