Cheddar Curd Crunchers
DETAILS:
Branding and packaging design for Cheddar Curd Crunchers, a new and evolving freeze dried cheese curd snack option produced by the Ellsworth Cooperative Creamery in Ellsworth, Wisconsin. The client wanted to incorporate some familiar design elements already established within the existing packaging of their nationally known regular cheddar cheese curds while adding modern elements look to the snack food packaging. The demographic for this new food item ranged from on the go parents and kids looking for a fun and healthier snack food option to individuals within the Keto diet community looking for a high protein/low carb “Keto Friendly” snack.
Branding and packaging design for Cheddar Curd Crunchers, a new and evolving freeze dried cheese curd snack option produced by the Ellsworth Cooperative Creamery in Ellsworth, Wisconsin. The client wanted to incorporate some familiar design elements already established within the existing packaging of their nationally known regular cheddar cheese curds while adding modern elements look to the snack food packaging. The demographic for this new food item ranged from on the go parents and kids looking for a fun and healthier snack food option to individuals within the Keto diet community looking for a high protein/low carb “Keto Friendly” snack.
SOLUTIONS:
The Cheddar Curd Crunchers logo was developed to display the idea of a bold and crunchy snack food. Some design solutions include a new illustration along the top portion referencing familiar elements from existing regular cheese curd packaging as well as similar but updated fonts and a visual image of the product. Other eye catching elements include a vibrant cyan color tone along with oval art and copy margins that reflect the shape of the Ellsworth logo and bring action and movement to the primary display panel (pdp). To communicate the numerous product claims, bold and contrasting claim statements are clearly legible and identified throughout the pdp without appearing cluttered. A paperboard shelf caddy was developed to coordinate with the design of the foil pouch.
The Cheddar Curd Crunchers logo was developed to display the idea of a bold and crunchy snack food. Some design solutions include a new illustration along the top portion referencing familiar elements from existing regular cheese curd packaging as well as similar but updated fonts and a visual image of the product. Other eye catching elements include a vibrant cyan color tone along with oval art and copy margins that reflect the shape of the Ellsworth logo and bring action and movement to the primary display panel (pdp). To communicate the numerous product claims, bold and contrasting claim statements are clearly legible and identified throughout the pdp without appearing cluttered. A paperboard shelf caddy was developed to coordinate with the design of the foil pouch.
